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How to Create a Better Online Dating Profile

How to craft a first impression that will help you stand out



©sitade/istockphoto

When she divorced and started dating after a twenty-year hiatus, Deborah Sloan found the rules of modern romance had changed. Like a lot of new singles, the former Weston resident ended up venturing online to meet potential dates, only to find the uncharted territory a bit baffling.

Her reaction toward many of the men looking to connect on some popular dating sites was to click away underwhelmed. “What they were writing was so boring and cliché,” says the veteran book publishing marketing executive. “I began thinking I was probably missing out on some really great guys just because of how badly they were presenting themselves.”

Deborah began to wonder what could happen if singles used some of her marketing savvy for online self-promotion. Last year she founded It’s a Date, a consultancy — not a matchmaking service — that helps singles craft more compelling dating site introductions. 

Hint: No more posting grainy selfies or writing about “long walks on the beach!”

Deborah, who’s now happily dating a guy she met online, shared her tried and true tips for making a great online impression.

  • Show, Don’t Tell! Don’t write, “I’m funny.” Write something that reflects your keen sense of humor.
  • Less is More Skip the autobiographies and go with a few tantalizing details that will make a potential companion want to get to know you better — on a date!
  • Be More Specific So instead of saying “I like long walks on the beach” (even if you do, our eyes are glazing over) write, “On a sunny Saturday, you’ll find me at Cove Island Park.”
  • It’s Not All About You Don’t start every sentence with “I.” Instead, ask some questions: “At a party, I love to hit the dance floor. How about you?”

Bonus Tip: Please, spell check. “There’s not a bigger turn off than something that’s been done sloppy. It suggests you don’t care.”

Picture Perfect: If you’re serious about making a good impression, considering having your photos done professionally (or at least have one snapped by a friend who’s good with a camera,) advises Deborah. And consider these tips:

  • Lose the sunglasses and hats. “People want to see your eyes and your face.”
  • Avoid cropped photos.
  • No selfies. Beyond being distorted, “it makes you look like you have no one in your life to take a photo.”
  • Be discreet. You may look great in a bikini or have six pack abs, but there are more tasteful ways to show you are fit. Try wearing great jeans and a t-shirt or a well-tailored column dress in a three-quarter length shot.

For more information visit itsadateprofiles.com

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