Star Appeal

Sheraton launches “Social Hour”

There’s something about staying in a hotel that makes you feel like a star. Maybe it’s the room service, or the fact that you can call up the front desk and ask them to please hold your calls—since you’ll be rehearsing lines for your next blockbuster movie. If you’re looking to feel like an even bigger star, round out your next hotel stay with delectable food and wine pairings. It’s like having your own personal sommelier—very A-List. Say goodbye to boring hotel lounges, bland food, and bad drinks, and hello to Sheraton’s Social Hour.

The Stamford-based company, Sheraton Hotels and Resorts, is amping up its star-power wattage by introducing Social Hour, where patrons can savor fine wine and food samplings. These events will happen three to four evenings a week at participating Sheraton hotels worldwide. The Starwood-owned chain has partnered with Wine Spectator magazine to feature highly-rated wines from the likes of Chateau Ste. Michele, Stag’s Leap Wine Cellars, and Eroica. For those of us less in the know about wine—these guys are light-years better than the swill that comes out of a $5.99 jug.  

If the global launch party was any indicator of how fun these events will be, Social Hour socialites are in for a treat. The star-studded affair was held at 620 Loft & Garden, with dramatic views of Midtown Manhattan. Complete with live music, delectable food and wine, guests of the event mingled with celebrities like high-fashion model Coco Rocha, Jennifer Carpenter (famous for her role as Debra on Showtime’s Dexter), and actor Kyle MacLaughlin—a wine afficianado himself. Actors Mario Cantone, Kelly Rutherford, and Anna Chlumsky also graced the red carpet.  

Maybe before your next night out, you’ll think about dropping by one of Sheraton’s Social Hours. This could be a fun alternative to the local watering hole. (After all, the bartender is starting to remember your name and drink order. And hey—weren’t you just there last night?) Slip on a pair of sunglasses and tell the bartender you’re doing research for your next big role. Next round’s on you.